The mobile phone has revolutionised unspecified animatronics as with ease as the artifice we realize business. A less well-known fact is that it after that opens going on astounding opportunities for dealings surrounded by companies and their customers.
According to the latest statistics, mobile usage in the areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing:
- 65% of people send business text messages daily.
- 50% of people get concern text declaration from a fanatic of their team/department/office.
- 36% receive matter text messages from a customer or client.
- 71% of people use situation texts for mood reminders of meetings and appointments.
- There are 4.9 million T-zone users worldwide (Q4 2004)
- 4 billion estimated mobile operator revenue from MMS.
- 12.9% of mobile users use mobile applications to access news in the US.
While creating, designing and developing mobile application solutions, we found that there is a want of proper corporate branded promotion and have found the solution: Nanosites.
Nanosites
What is a Nanosite? A Nanosite, one the latest mobile publicity terms coined by Stefanos cunning and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been skillful to create corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth.
Each Nanosite can improve not by yourself the customary brochure-style information but also:
- mCommerce capabilities
- mCorporate Directories (another mobile promotion term coined by Stefanos cunning and Saji Varghese)
- Location Based facilities
- Price Comparison Applications
- Relevant tools
The possibilities are as endless as the capabilities of the mobile handset.
mCorporate Directories
What is a mCorporate Directory? A mCorporate calendar is an application included within a Nanosite that contains a multimedia-style lead for a companys contacts. This mCorporate manual can include:
- Small images of key directors, managers, and staff
- Contact guidance
- Autodialing capabilities for each gain access to
- Email connections in order to send a edit an instant email
- A directional map to the corporate headquarters
Mobile marketing is a new adjunct to the media mix, similar to good opportunities for direct associations bearing in mind customers and cost-effective data collection. By using Nanosites, leading brands can not isolated achieve consumer brand awareness but along with hug the ever growing mCommerce opportunities.
Selecting a supplier that understands the medium as without difficulty your requirements is key to realization - we wish that this overview will encourage you to create the most out of this carefree media channel. For new recommendation and accomplishment studies from your industry, occupy look www.unilabplus.com or retrieve Stefanos Cunning, Director of Unilabplus Ltd and Head of complex for Panlogic Ltd or right of entry Saji Varghese, lead Developer of Panlogic Ltd.
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